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Reality Television has Public Relations to Thank
Not even a decade ago, reality television meant cat fights, endless scenes in the club coupled with promiscuity and broken hearts because of a love triangle. Flash forward to 2012…and not much has...
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Holiday Gift Guide for PR Pros
The holiday season has arrived. With finals just around the corner and classes finishing up, you deserve to take some time to indulge yourself. Here is a list of great gifts for PR professionals: PR...
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Magic Moments with Guest Speaker Shep Hyken
This weeks PRSSA meeting featured guest speaker Shep Hyken, a New York Times Bestselling author and Chief Amazement Officer at Shepard Presentations. His presentation focused on the little things that...
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Interview Wardrobe: Your Strongest Public Relations Tool
As I sit staring at my inbox waiting for an email to pop in, guaranteeing me a second interviewfor a summer position I am applying for, I can’t help but worry that I have been knocked out of the...
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The Oscars: Fashion Falls and Faux Pas
Whether you are a fan of award show season or not, one thing I’ve always loved about the Oscars is seeing the fabulous gowns and wardrobe selections of our favorite stars. Reporters, magazines, blogs,...
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West Wing: A Draw or Deterrent for Political PR
As I watch the fast talking CJ Cregg flawlessly maneuver through a white house press conference and jump off the podium only to be bombarded with about 700 issues to deal with, I think, Why aren’t I...
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Perfecting Your Elevator Pitch
I told the social strategist for MTV that I was obsessed with what he does. The perfect elevator pitch? Probably not. Crafting that short, succinct, witty, memorable pitch can sometimes be difficult....
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The Summer Internship Search: A Loose Timeline
From my own experience, applying for summer internships can be a stressful and intimidating process but well worth the energy. I am currently going through the process myself, and I have picked up a...
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Perfect Balance Between Personal and Professional Twitter: #collegeproblems
Ever heard somebody tell you to be careful what you post on twitter and Facebook? Well… #accurate. In a culture that is completely immersed in social media, it is difficult to keep you twitter...
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This Week’s Internships
Check out some of these great internship opportunities: Environmental Non-Profit (Communications & Media Associate, full-time) College Lifestyle (Multiple Positions) Nosh On.It (Spring Editorial...
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Traditional PR vs. New Media PR
Coming into my freshman year at Boston University, I had very little clue as to what PR was about. I knew the basics; working PR means you control the information that passes between the brand and its...
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Recap: Take Flight With PR Event
On Thursday, October 3, 2013, Boston University and the Council of PR Firms hosted a career event entitled “Take Flight With PR.” The event consisted of three keynote speakers and five panelists, all...
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A Summer with Brynn Capella
This past summer, I spent my days with leather samples, die-cuts and handbags. I had the opportunity to gain hands-on experience in fashion PR while working with Brynn Capella, a Chicago-based handbag...
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Branding: UnleashedPR Edition
“Brand” is a huge buzzword in the public relations industry, which essentially lays the foundation for the public’s perception of your company. With a rapidly changing environment, we must remember to...
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A Diversified Student is an Employed Graduate
In the world of public relations, more and more emphasis is being placed on diversity in both the organizational and personal setting. In college, that means taking more than just some random elective...
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What to Keep in Mind When Targeting an Audience
Throughout all of the presentations I’ve heard, and everything that I’ve learned so far about PR, one of the things that has stood out to me the most is the importance of knowing how to reach your...
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Understanding Behaviors and Social Media Essential to Product Launches
Joan Schneider, founder of Schneider Associates, recently spoke at Harvard about the impact that Launch PR can have on a product and its consumers. Launch PR specifically focuses on helping establish...
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Emerging Media Studies at Boston University
It’s no secret that public relations and media have become mutually dependent. This symbiotic relationship continues to develop and will only strengthen over time as new forms of media continue to...
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Learn Content Creation at PRAdvanced: #FuelTheFuture
With PRAdavanced:#FuelTheFuture is just a few days away, there is no hiding there are some great speakers on the roster. From breakout speakers to keynote speakers to career fair attendees,...
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Is All Publicity Good Publicity for the NFL?
The NFL may be one of the largest non-profit organizations, but will it be able to survive the negative press that it receives? With recent understanding of the intensity of concussions that players...
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